January 18, 2008
Link → Viral app objectives, strategies, and benchmarks

The 4 objectives:

  1. Increase the % of members who invite people to join
  2. Increase the average number of people each member invites
  3. Increase the length of time each member uses the app
  4. Increase the likelihood that people who are invited join
In general it’s most effective to focus on increasing the average number of invites per member and the length of time people use the site.