“And it also helps that his dogged pursuit of a better customer experience has turned out to be exactly right. Yes, it’s true that its international business has been growing rapidly, but that’s not the only reason Amazon is back in high-growth mode. Amazon says it has somewhere on the order of 72 million active customers, who, in the last quarter, were spending an average of $184 a year on the site. That’s up from $150 or so the year before. Amazon’s return customer business is off the charts. According to Forrester Research, 52 percent of people who shop online say they do their product research on Amazon. That is an astounding number.
There is simply no question that Mr. Bezos’s obsession with his customers — and the long term — has paid off, even if he had to take some hits to the stock price along the way. Surely, it was worth it.”
It’s promising to see the mainstream media get it. If you provide a great experience, customers will come back often and spread the word about your company. As a business owner, what could be better?
7 months ago