Link → A lesson from trivia games
“But we finally got it: the vast majority of e-mail trivia players out there weren’t looking for Jeopardy mind-stretchers. Just the opposite, in fact. They wanted to open their e-mail, read a quick question, and know the answer right away, without having to think, do research, or indeed make any physical movement but a few keystrokes. Furthermore, they wanted quick feedback that they had gotten the question right and were doing great.
In other words, they wanted some perceived value - “you got the right answer!” - without having to work for it.
The easier the game, the more people played.
Stated more precisely, the easier we made it for users to achieve their goal, the more users would try it in the first place.”
- Mark HurstÂ
6 months ago